Marketing history
6 important questions on Marketing history
Who said: there's a new sherrif in town it's called the text-decorationconsumer'' said Silverman, this project is all about letting the consumer tell you what they want, the industry would say they don't know what they want, and I disagree with that''.
Which three play an active role in the marketing dance?(exam!)
Who said: You don't buy clothes you buy an identity. When clothes leave the factories they are merely garments or apparel. Only when the text-decorationmarketers get hold of them they magically become fashion.
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Who said: I cannot emphasize enough the importance of product, it is the key. All the adverstising in the world can't help sell a pants that makes your butt look wide or a dress that makes you feel fat''.
Who said Fashion is a factory that manufactures desire'?
What is a selling concept and when did it occur?
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