Gamification
7 important questions on Gamification
But then what are 'game elements'
Elements that are typical to games, that are:
- Used in most games
- Are directly associated with games
- Play an important part when playing games (gameplay)
Gamifcation according to Gabe Zichermann (2011)
‘What gamification does is allow marketers to focus on what they know best, convincing consumer to take loyalty and purchasing actions, using a powerful toolkit of engagement gleaned from games’.
According to Ian Bogost (2011)
‘This is wrong, of course, key game mechanics are the operational parts of games that produce an experience of interest, enlightenment, terror, fascination, hope, or any number of other sensations. Points and levels and the like are mere gestures that provide structure and measure progress within such a system.’(poinsification)
These type of elements do not change the ‘system’ itself (it is a layer on top).
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Exploitationware (Ian Bogost)
Surface level gamification
Leaderboard for laundry workers display real time data about every workers productivity. Public color coded leaderboards. Slowest workers in red.
Consequence: called ‘the electronic whip’, fighting among coworkers, sharp increases in work injuries.
Gameful design - an important part: reframing
Chocolate covered broccoli
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