Baines, Lightfout, Benedettini & Kay: the servitization of manufacturing: a review of literature and reflection on future challenges
11 important questions on Baines, Lightfout, Benedettini & Kay: the servitization of manufacturing: a review of literature and reflection on future challenges
What are the findings of Baines et al. regarding the evolution of servitization within manufacturing industry?
(= finding 2)
What are the findings regarding the forms of servitization? (Baines et al.)
(= finding 3)
Commonly the literature suggests three sets of factors that drive companies to pursue a servitization strategy. What are the finding of Baines et al. regarding these 3 factors?
(=finding 4)
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The design of services is significantly different to the design products since, by their nature, services are fuzzy and difficult to define. Manufacturers that decide on a service-oriented strategy have to adapt the necessary organizational structures and processes. Attempting to transform a traditional manufacturer to the required organizational strategy for effective servitization sets-up particular challenges. What are the findings of Baines et al. regarding these challenges?
(=finding 5)
What are the findings regarding the examples of leading practice in the servitization adoption? (Baines et al.)
(=finding 6)
What is the finding of Baines et al. regarding the previous work that provides help for companies that want to servitize?
(=finding 7)
What is the last concluding finding of Baines et al. during their literature review?
(=finding 8)
Which 3 major gaps (regarding finding 8) are there in the literature that are future research challenges for servitization? (Baines et al.)
2 What is/should be the organizational strategy to deliver competitive integrated product-service offerings?
3 How can/should traditional manufacturing firms make the transitions to a servitized organizational strategy that delivers competitive integrated product-service offerings?
What are product services and are they useful to a firm?
Pure service = banking, tourism, transport etc. (it's about the service, the seller doesn't sell the product)
Product service = after-sales service, warranty etc.
(the seller also sells the products and this service encourage the sale of the product)
Why would customers want to have product services?
Why would firms go from tangible to intangible?
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