Marketing - Adventure marketing
4 important questions on Marketing - Adventure marketing
Lifestyle is an important segmentation tool (more important than age), why?
It's not like steriotype that elderly people only like bird watching and younger people like hard and fast activities, because elderly people may like these activities too, this is why adventure targetgroups can be unpredictable.
Two major issues are of importance to know about customers:
2. How much time they can spend on a holiday.
The range of adventure activities is so high that there is an adventure possibility almost for every person. This implies that :
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Lifestyle segmentation is more important in adeventure tourism than in other forms of tourism is this true or false?
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