Marketing - Loyalty in adventure tourism
5 important questions on Marketing - Loyalty in adventure tourism
Loyalty (in AT) consists of two major characteristics which are:
2. Passive loyalty - an adventure tourist recommending the company to other people
How can marketeers influence loyalty?
2. an incenctive for clients who reccommend the company to others.
Why is loyalty of greater importance during adventure tourism than for other sorts of tourism?
- depend on each other
- trust on each other
- they are more likely to make social connections because of activities that are being done together for a long time.
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What is the essence of integrated marketing communication?
What will happen to the companies who succeed to implement integrated marketing? name few results..
2. they are more likely to grow their market share
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