Summary: Ag Marketing

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  • Ch 1-3

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  • 2 Major Food Marketing Systems

    1. Physical (handling, processing, storage transportation)
    2. Economic (the valuation or price-settling process
  • Expenses in Marketing System:Where does the money go?

    -79% goes to middleman
    -21% goes to farmer
  • Utilities in Marketing Process

    -form (change in physical characteristics)
    -place (change in location)
    -time (storage)
    -possession (change in ownership)
  • -the "big picture" view-looks at issues of organization, performance, and how system is changing over time

    Macro-marketing
  • -the viewpoint of individual decision maker-issues include: buying/selling decisions; marketing strategies; market research

    Micro-marketing
  • -no marketing system needed-products used by those who produce them

    Primitive (self-sufficient) Society
  • -producers began to specialize and trade with producers of other goods

    Barter Society
  • -more advanced societies-not just in areas of production, but in urban areas as well

    Specialization
  • a major specialized and necessary activity performed in marketing; "what" is done

    Marketing Function-Functional Approach
  • three major groups of functions

    1. Exchange
    2. Physical
    3. Facilitating

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