Survey Research - Constructing the questionnaire - Questionnaire design issues
8 important questions on Survey Research - Constructing the questionnaire - Questionnaire design issues
What is an appropriate length of a survey or questionnaire?
For a mail questionnaire about three to four pages.
Face-to-face interviews can last up to a hour.
In which two ways can a previous question influence the later ones?
What is a funnel sequence?
- Higher grades + faster learning
- Never study anything twice
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What is context effect?
What improves accuracy and completeness and helps the questionnaire flow?
What is a matrix question?
What is the problem with nonresponse?
What are 10 ways to increase mail questionnaire response?
- Address the questionnaire to a specific person.
- Include a carefully written, dated cover letter on letterhead stationery.
- Always include a postage-paid, addressed returrn envelope.
- The questionnaire should have a neat, attractive layout and reasonable page length.
- Professionally printed and easy to read, whith clear instructions.
- Two follow-up reminder letters to those not responding.
- Do not send questionnaires during major holiday periods.
- Do not put questions on the back page.
- Sponsors that are local and are seen as legitimate get a better response.
- Include a small monetary inducement if possible.
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The question on the page originate from the summary of the following study material:
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- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
