Qualitative and Quantitative Measurement - Scales - Commonly used scales
9 important questions on Qualitative and Quantitative Measurement - Scales - Commonly used scales
What is the concequence of the LIkert scale only using two choices?
What is the response set / style / bias?
What are two limitations of the Likert scale?
What is the bogardus social distance scale?
What are two limitations of the social distance scale?
What is semantic differential?
What are three major classes of meaning?
- Evaluation (good-bad)
- Potency (strong-weak)
- Activity (active-passive)
How does Guttman scaling work?
- Measuring a set of indicators or items
- Measures many different phenomena
- Indicators are usually measured in a simple yes/no or present/absent fasion.
What is scalogram analysis?
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