- This + 400k other summaries
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding

A snapshot of the summary - BIA
-
1 Week 1
-
1.1 Lecture 01: Setting the Stage
This is a preview. There are 9 more flashcards available for chapter 1.1
Show more cards here -
What is clickstream data?The "journey" you follow when browsing through the internet, and clicking from page to page.
-
What is descriptive analytics?Focus on 'What happend'
Dashboards, excel sheets, past data. -
What are examples of predictive analytics?Describing trends
Regression Analysis -
What does a Business Analyst typically do?Uses
BI tools andapplications to understand and improvebusiness conditions andbusiness processes.- Descriptive analytics
-
What does a Data Scientist typically do?Use advanced
algorithms andinteractive exploration tools to uncovernon-obvious patterns in data.Predictive andPrescriptive analytics- Has a multidisciplinary background
-
What is the role of a Data Architect?
- IT specialists that design and manage data systems.
- Sets policies for how data is stored and accessed
- Coordinates various data sources
- Integrates new data technologies into existing IT infrastructure
-
What is the role of a Data Engineer?
- Build system that collect, manage and convert raw data into usable information
- Make data accessible so that it can be used to evaluate and optimize organizational performance.
-
How do
organisations use bigdata inpractice ?Improving existing business models by using- New data (sensors, social media)
- New insight (outlier detection, big data techniques)
- New action (faster response to change in sentiments)
Innovate the business model- Data monetization by wrapping: (enriching core products with data)
- Data monetization by selling (offering info for sale)
- Data monetization by bartering ( trading info)
- Digital Transformation (becoming active in new industries)
-
1.2.1 Data Driven Business Models - Hartmann et al.
This is a preview. There are 11 more flashcards available for chapter 1.2.1
Show more cards here -
What are data driven business models?Business Models supporting data related-ventures to capture value.
-
What are the six clusters of Data Driven Business Models?
- Free data collector and aggregator
- Analytics as a service
- Data generation and analysis
- Free data knowledge and discovery
- Data aggregation as a service
- Multi-source data mash up and analysis
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding