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Reading the Value Curves

6 important questions on Reading the Value Curves

What does the value curve of a blue ocean strategy tell us?

The 3 criteria (focus, divergence and compelling tagline) are met.

What does the value curve of a company caught in the red ocean look like?

It is converged with the curve of its competition.

What does it mean if a value curve shows a company is over-delivering without getting payback?

When the curve shows high levels across all of the aspects on the strategy canvas it must be investigated whether an organisation is not oversupplying its buyers.

What does it mean if a value curve zigzags?

Then the company does not have a logical (coherent) strategy. Most likely the strategy consists of many independent sub strategies.

What are strategic contradictions?

When an organisation offers a high level of one factor but neglecting another factor that supports the high-level factor.

What does the language of the strategy canvas tell about a company?

If 'business jargon' is used, a company is internally driven, if words are used that are understandable for customers which will show how much a companies strategy is based on its customers.