Read the summary and the most important questions on BRM 1

• Introduction

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• What does the myth "researchers are from Venus, and managers are from Mars?'' entail?

  It is not necessary to study business research for a future manager.

• What is the reality of the "Big Bucks" myth?

  There is plenty of business research opportunities that can be cheap or expensive.

• What is the reality of the "Big decision" myth?

  For small decisions, researchers carry out their own research.

• What are the hallmarks of scientific research?

  • Purposiveness
  • Rigor
  • Testability
  • Replicability
  • Precision & Confidence
  • Objectivity
  • Generalizability
  • Parsimony
    

• What are the research process stages of doing a business research?

  1. Problem definition/identification
     
  2. Research approach development
  3. Research design development
  4. Fieldwork or data collection
  5. Data integrity and analysis
  6. Communicate research findings

• What entails the research approach development?

  Theoretical framework, hypothesis and model.

• How can you narrow down a problem identification?

  By doing preliminary research, such as:
  

  • Organization/environmental context.
  • Discussion with decision makers.
  • Interviews with industry experts.
  • Initial secondary data alalysis. 

• Where does a theoretical framework consists of?

  • A description of all relevant variables and their definitions
  • Hypothesis
  • Conceptual model  

• The two classifications of a research design are called:

  • Exploratory research
    
  • Conclusive research

• What is the difference between an exploratory research and conclusive research?

  The goal of exploratory research is to provide insights and understanding of the nature of marketing phenomena. 
  The purpose of conclusive research is to test specific hypotheses and examine relationships.