Language in qualitative research
7 important questions on Language in qualitative research
What are two approaches of fine-grained approached for analysing language in business research?
Discource analysis
What is conversation analysis?
•Conversation analysis (CA) is the fine-grained analysis of talk as it occurs in interaction in naturally occurring situations.
• The talk is usually recorded and transcribed so that detailed analyses can be carried out.
• These analyses are concerned with the underlying structures of talk in interaction and as such with the achievement of order through interaction.
What are the elements of conversation analysis?
conversation as the basic form through which social order is achieved
indexicality - the meaning of words is contextually grounded
reflexivity - talk is constitutive of the social context in which it occurs
For CA practitioners:
context refers to the specific here-and-now context of immediately preceding talk
For most qualitative researchers:
context has wider set of resonances, i.e. action is understood in terms of the values, beliefs, and typical modes of behaviour of a group
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What is discourse analysis?
What are two distinctive features at level of epistomology and ontology of DA?
- It is anti-realist: it denies that there is an external reality awaiting a definitive portrayal by the researcher
- It is constructionist
What are tools for framing rhetorical devices?
List - usually composed of three parts - the minimum to show there is a group of items
Headline-Punchline/Puzzle-Solution - creating the opportunity to present a punchline or solution by first presenting a headline or puzzle
Position taking - giving a fairly neutral description of a state of affairs and then strongly agreeing or disagreeing with it
Pursuit, repetition, alliteration - actively pursuing audience reactions by repeating or otherwise stressing
What are the differences between DA & CA?
DA permits the intrusion of understandings of what is going on that are not specific to the immediacy of previous utterances. It is precisely this to which CA objects.
For DA, phenomena like interpretative repertoires are very much part of the context within which talk occurs, whereas in CA they are inadmissible evidence.
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