Read the summary and the most important questions on Business Research Techniques for premaster

• Week 1: Setting the scene

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• What's the difference between applied research and fundamental (or basic) research?

  Fundamental (or basic) research à has a broader view on problems (like all drinks instead of only coke)

• What's the difference between deductive research and inductive research?

  Deductive research: uses theory and is going to test the theory by gathering “data” --> test theory;
  Inductive research: use data to generate a new theory --> building theory --> more explorative than deductive research --> you observed something and draw a conclusion of it

• Week 2: The research process (step 1 t/m 3 deductive research process)

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• When does a business problem occur?

  -The actual state is really wrong and costs the company a lot of money
  -The actual state is ok, but can be approved

• What makes a good problem statement?

  - (second step in deductive research)
  - (prelimanary study: reduces the mediators between two variables)
   - Formulated in terms of variables and relations
  - Open - ended questions
  - Stated clearly/ unambiguously
  - (is managerially and academically relevent)

• What's a mediating variable/ mediator? Which types are there?

  Mediating variable: “why has the x variable effect on your y variable? (also called: mediator, interventing variable)
  2 types of mediation:
  1.Full mediation
  2.Partial mediation
  Which one is mine: Depends on your topic and the used literature

• What's a moderating variable / moderator? Which types are there?

  Moderating variable: influences the relationship between your independent and dependent variable. For example: making the relationship more negative/ positive (alters the strengt hand sometimes even the direction of the relationship between x and y)
  2 types of moderation:
  1.Quasi moderation
  2.Pure moderation
  Which one is mine: use existing academic literature

• What's a conditional process model?

  -Conditional process model: including a mediator and a moderator
  1.How or why does x affect y: mediator
  2.When or for whom the effect is stronger. 

• What are hypotheses and what makes a good hypothesis?

  A hypothesis is a tentative statement about the coherence between two or more variables (a relationship or a difference).
  
  A good hypothesis is
  - derived from theory
  - testable (measurable variables)
  - Unambiguous

• What are the differences between directional and undirectional hypotheses and when do you use them?

  Directional hypotheses (one - sided):
  - A merger is likely to decrease employee morale.
  - The effect of employee morale on employee productivity is more negative for older employees
  Undirectional hypotheses (two - sided):
  - A merger is likely to affect employee morale.
  - The effect of employee morale on employee productivity depends on employee age.  
  
  You use only undirectional hypotheses when both directions are equel likely. Otherwise you use directional hypotheses.

• What's a negative case analysis?

  You can also form hypothesis in qualitative studies. If you do so, you have to revise the theory until it is applicable on all of your respondents.