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Summary Business Research Techniques for premaster

- Business Research Techniques for premaster
- Ilona Weetering
- 2018 - 2019
- Tilburg University (Tilburg University, Tilburg)
- Supply Chain Management
135 Flashcards & Notes
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A snapshot of the summary - Business Research Techniques for premaster

  • Week 1: Setting the scene

  • What's the difference between applied research and fundamental (or basic) research?
    Fundamental (or basic) research à has a broader view on problems (like all drinks instead of only coke)
  • What's the difference between deductive research and inductive research?
    Deductive research: uses theory and is going to test the theory by gathering “data” --> test theory;
    Inductive research: use data to generate a new theory --> building theory --> more explorative than deductive research --> you observed something and draw a conclusion of it
  • Week 2: The research process (step 1 t/m 3 deductive research process)

  • When does a business problem occur?
    -The actual state is really wrong and costs the company a lot of money
    -The actual state is ok, but can be approved
  • What makes a good problem statement?
    - (second step in deductive research)
    - (prelimanary study: reduces the mediators between two variables)
     - Formulated in terms of variables and relations
    - Open - ended questions
    - Stated clearly/ unambiguously
    - (is managerially and academically relevent)
  • What's a mediating variable/ mediator? Which types are there?
    Mediating variable: “why has the x variable effect on your y variable? (also called: mediator, interventing variable)
    2 types of mediation:
    1.Full mediation
    2.Partial mediation
    Which one is mine: Depends on your topic and the used literature
  • What's a moderating variable / moderator? Which types are there?
    Moderating variable: influences the relationship between your independent and dependent variable. For example: making the relationship more negative/ positive (alters the strengt hand sometimes even the direction of the relationship between x and y)
    2 types of moderation:
    1.Quasi moderation
    2.Pure moderation
    Which one is mine: use existing academic literature
  • What's a conditional process model?
    -Conditional process model: including a mediator and a moderator
    1.How or why does x affect y: mediator
    2.When or for whom the effect is stronger. 
  • What are hypotheses and what makes a good hypothesis?
    A hypothesis is a tentative statement about the coherence between two or more variables (a relationship or a difference).

    A good hypothesis is
    - derived from theory
    - testable (measurable variables)
    - Unambiguous
  • What are the differences between directional and undirectional hypotheses and when do you use them?
    Directional hypotheses (one - sided):
    - A merger is likely to decrease employee morale.
    - The effect of employee morale on employee productivity is more negative for older employees
    Undirectional hypotheses (two - sided):
    - A merger is likely to affect employee morale.
    - The effect of employee morale on employee productivity depends on employee age.  

    You use only undirectional hypotheses when both directions are equel likely. Otherwise you use directional hypotheses.
  • What's a negative case analysis?
    You can also form hypothesis in qualitative studies. If you do so, you have to revise the theory until it is applicable on all of your respondents.
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