Summary: Business Research Techniques

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Read the summary and the most important questions on Business Research Techniques

  • 1 The Research Process

  • 1.1 What is (sound) business research

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  • What is the use of Business research?

    • In order to be able to perform business research
    • In order to be able to steer business research
    • In order to be able to evaluate business research
  • When to use Fundamental research?

    To generate new knowledge for several organizational settings, the research is conducted mainly within universities
  • What are elements of business research?

    • Business research is well-thought-out
    • Business research entails gathering and analyzing data
    • Business research is meant to help managers make better decisions
  • 1.2 The 7-step research process

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  • What are the seven steps in the deductive research process?

    1. Define the business problem
    2. Formulate the problem statement
    3. Develop a theoretical framework
    4. Choose a research design
    5. Collect data
    6. Analyze data
    7. Write-up
  • 2 Defining the Problem and Developing Theory

  • 2.1 Defining a business problem

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  • When is a business problem feasible?

    • The problem is demarcated? (afgebakend)
    • The problem can be expressed in variables
    • You are able to gather the required data for the business problem
      • Existing data
      • New data
  • What are the two sub categories of relevance?

    • Managerial relevance
    • Academic relevance
  • When is managerial relevance present?

    At least one of .... Benefits from the problem being solved:
    • Managers of;
      • one company
      • one industry
      • multiple industries
    • End users (consumers, investors, tax payers)
    • Pubilc policy makers (government) 
  • 2.2 Formulating a problem statement & research questions

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  • How to come from the business problem to the problem statement?

    Business problem is manager focused and the problem statement is research focused in order to come from the business problem to the problem statement preliminary research needs to be conducted:
    • Background information of the organization (context)
    • Background of the topic that your research is aobut (extant literature)
  • 2.3 Variables

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  • What is a variable?

    An element, feature or factor that is liable to vary or change
  • Which criteria must a variable meet?

    • Variables should vary in the context of your study
      • take on omre than one value (numerical or categorical_
    • Two types of variation possible
      • Variation acrooss subjects
      • Variation over time
    • Variables should carry unmabiguous names

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