Choosing a research strategy - What is a research strategy?
3 important questions on Choosing a research strategy - What is a research strategy?
Which decisions are included in the research design?
- Choosing a suitable research strategy
- Choosing between sampling designs
- Choosing a statistical technique to analyze the data once it has been collected
What are the types of research strategies?
- Quantitative:
- Archival research
- Survey research
- Experimental research
- Qualitative:
- Intervieuws
- focus groups
- case studies
What are the two types of archival research?
- External archival research
- Data generated by sources outside the firm (stock price information)
- Internal archival research
- Existing company data (in-house information as sales)
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