Bo van Grinsven
3 important questions on Bo van Grinsven
Scientific gap in research (Bo van Grinsven)
- Knowledge of logo design en strategic choices that go with introducing and implementing a new logo
- Linking between design and design literature and using design for gaining certain communication effects
- Theoretical development: developing a theory for degree of logo change and complementary effects.
Complexity (Bo van Grinsven)
A logo with a lot of colors, lines and edges. A complex shape, use of a lot of letters, diverse fonts and words.
Results on complexity (Bo van Grinsven) (study 1)
Exposure leads to recognition. Effect seems larger for complex logo's, not yet tested.
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