A consumer society - Global consumer culture
8 important questions on A consumer society - Global consumer culture
What are brands when talking about global consumer culture?
Brands are signs of a global ideology of cultural (&commercial!) value & power.
What are the 4 typical European consumer styles?
- Price-sensitive consumer
- Variety seeker
- Brand-loyal consumer
- Information seeker
What is an etic perspective vs. emic perspective?
Emic: Insiders: explains cultural categories and experiences of the insiders
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What are 4 ways of evaluating (forming idea of) global brands?
- Global citizens: Global success => signal of quality & innovation. Concern of companies behaving responsibly.
- Global dreamers: global brands => quality products.
- Antiglobals; skeptical & no trust.
- Global agnostics; same criteria as local brands.
What is a transitional economy?
What are the 3 coping strategies to transitional economy?
- Shut out modern consumer lifestyle
- Embrace dreams
- Shattered identities: traditional and consumer identity
What are the four consequences of transition to capitalism?
- Loss of confidence and pride
- Alienation
- Frustration
- Increased stress
What are four different types of global food consumptions?
- Global food culture (fast food, pizza, instant coffee, etc)
- Expatriate food (authentic meals from other cultures)
- Nostalgia food (local authenticity)
- Creolization (blending traditions into new ones)
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