Learning - Consumer nostalgia
4 important questions on Learning - Consumer nostalgia
What are retro products?
Products that are designed to capture significant stylistic aspects of some old, once popular, but since retired product.
Why are consumers so enchanted with retro products?
Nostalgia, longing for the things and lifestyles of the past.
This nostalgia stems from two motives whose satisfaction provides the enjoyment the consumer is seeking:
- Reminiscing about the personal past -> gives us the pleasure of familiar experiences
- Re-experiencing the lure of a historical era -> fascination with the past
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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Thanks to StudySmart, I passed all my exams, and with better grades than before! On top of that, I have mastered a very good study method now, which I am confident will help me earn my degree.
Marketers respond to consumer hunger for nostalgia in three ways:
- Retro fashions and products
- Memorabilia from the past (products designed to capture the authenticity of a person, place or event from a historic period)
- Nostalgic lifestyle islands
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- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
