Strategic Planning and Campaign Management - Planning and Executing Programmes and Campaigns
6 important questions on Strategic Planning and Campaign Management - Planning and Executing Programmes and Campaigns
What are the seven steps for planning and executing programmes and campaigns?
- Strategic intent
- Define communication objectives
- Identify and prioritise target audience
- Identify themes message
- Develop message styles
- Develop a media strategy
- Prepare the budget
What is defining the communication objectives?
- What do stakeholders need to do/think after the campaign?
- Objectives need to be SMART
What is meant by identify and prioritise target audience?
- Use stakeholder salience model and power-interest matrix to identify stakeholder groups
- Segment groups into target audiences for particular programme or campaign
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What is meant by identify themed message?
- What is the core message?
- Themed messages may relate to overall organisation
How do you develop a message style?
- Adjust message to stakeholders
- Multiple styles can be used!
How do you determine the budget for communication programmes and campaigns?
- What is possible within the given budget?
- Budget is amount of money available
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The question on the page originate from the summary of the following study material:
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