Stakeholder Management and Communication - Stakeholder communication
3 important questions on Stakeholder Management and Communication - Stakeholder communication
Name two mapping models for mapping stakeholders?
- Stakeholder salience model
- Power-interest matrix
Why is the power interest matrix used?
To catagorize stakeholders on the basis of their power and interest in the organization
Name three strategies to communicate with stakeholders?
- Informational strategy (informing, create awareness)
- Persuasive strategy (try to change attitude, behaviour and knowledge)
- Dialogue strategy (both parties mutually exchange ideas and opinions)
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