Marketing communication planning
5 important questions on Marketing communication planning
What is it called when a marketer selects a number of target groups?
What is a core element of the marketing strategy?
What kind of segmentation divides its market into segments referring to product or brand preferences?
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What are the 5 basic types of targeting strategies?
selective specialisation (number of segments)
product of specialisation (1 product)
market specialisation (one market segment)
full market coverage (try to target all groups with all products)
What are the 3 positioning mistakes a company can make?
2. Over positioning: extreme positioning will reduce consumers.
3. Confusing positioning: inconsistent communication and choice confuses the customer.
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