Mediatization and democracy
5 important questions on Mediatization and democracy
What is political logic?
Politics as about collective and authorative decision making.
Policy aspects: effort to find solutions for politically defiened problems oby meand of policy, effort to gain acceptance of one's chosen program or action, system of rules governing the political process.
What is media logic?
Consist of professional aspects, commercial aspects and thechnological aspects.
professional: new value as key criteria for access, agenda setting reporting, critical reporting, interpretive, analytical reporting.
commercial: spectacularization, confrontainment, depoliticization and infotainment
techonological: influencing fromat
What does Stromback have to say on mediatized polity?
- much communication is through the mass media
- media acti independently from political actors
- are governed by media logic
- and political actors have their communication defined by the requirements of media logic.
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What are the classic roles of media?
- informing and educating the public
- conduit between the government and citizens
- articulation of public opinion
- site for public debate
- holding government to account
How to adapt to media logic?
Meet the requirements of news value, commerical appeal and format.
Strategies:
- Spin: ensure that information is understood in a way the conveyer wants in order to prevent counter attack
- Coordination: keeping actors on message to prevent attack of inconsistency
- information management strategeis (stonewalling, circumvention, leaking)
- Dealing with opponents who are are strategeically active like you but may be also at the negotiation table with you
- promotion of issues expected to do well
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