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Study Cards on export, france, volume

Three regions of South of France have one common factor, which are these and why?
  • Languedoc: departements Aude, Hérault and Gard
  • Roussillon: Pyrénées-Orientales
  • Provence

One common factor: low yields for AOC wines due to:
  • low rainfall
  • warm, windy climate
  • > high rate of evapotranspiration
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How many ha under vine in Languedoc-Roussillon?
  • 240.000 (more than Chile, Australia or SA)
  • of which 220.000 in Languedoc
  • more than individual countries like Chile, Australia, S-A
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Where can you find many vineyards in Roussillon?
On the slopes or foothills of the Pyrenees, dominating the area.
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What is important in the Wine business in Roussillon? Name some producers.
  • Co-operatives important
  • upcoming smaller quality wine makers
  • some wineries set up by wineries outside the region
    • Domaine de Bila-Haut = Chapoutier
    • Thunevin-Calvet - Bordeaux
  • 80% dry wine/volume sold in France
  • 20% - main export:
    • China
    • Belgium
    • Germany
  • Partner in 'Sud de France'
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Describe Provence in facts and figures
  • 90% = rosé from Cinsaut and Grenache Noir
  • which is 40% of France AOC rosé
  • Red from Grenache, Syrah, Cinsaut, Mourvèdre, Carignan has become new focus; gsmcc
  • small volume of whites (Rolle, Clairette)
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Describe the Wine business and export of Provence
  • 65% volume sold in France
    • of which half supermarkets, half cellar door
  • France biggest rosé consumer worldwide
    • 36% of total world consumption
    • also imported rosé esp from Spain
  • USA biggest export > 50% of all export, followed by UK
  • Export rapidly grown since 2000
    • 500% in volume
    • 1.000% in value
  • Marketing:
    • lifestyle Provence
    • celebrity wines (e.g.Cht. Miraval, Brad Pitt)
  • 60% of production in Var co-operatives
  • 50% of production in Provence by large négociants
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