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Study Cards on export, france, volume

Three regions of South of France have one common factor, which are these and why?
  • Languedoc: departements Aude, Hérault and Gard
  • Roussillon: Pyrénées-Orientales
  • Provence

One common factor: low yields for AOC wines due to:
  • low rainfall
  • warm, windy climate
  • > high rate of evapotranspiration
How many ha under vine in Languedoc-Roussillon?
  • 240.000 (more than Chile, Australia or SA)
  • of which 220.000 in Languedoc
  • more than individual countries like Chile, Australia, S-A
Where can you find many vineyards in Roussillon?
On the slopes or foothills of the Pyrenees, dominating the area.
What is important in the Wine business in Roussillon? Name some producers.
  • Co-operatives important
  • upcoming smaller quality wine makers
  • some wineries set up by wineries outside the region
    • Domaine de Bila-Haut = Chapoutier
    • Thunevin-Calvet - Bordeaux
  • 80% dry wine/volume sold in France
  • 20% - main export:
    • China
    • Belgium
    • Germany
  • Partner in 'Sud de France'
Describe Provence in facts and figures
  • 90% = rosé from Cinsaut and Grenache Noir
  • which is 40% of France AOC rosé
  • Red from Grenache, Syrah, Cinsaut, Mourvèdre, Carignan has become new focus; gsmcc
  • small volume of whites (Rolle, Clairette)
Describe the Wine business and export of Provence
  • 65% volume sold in France
    • of which half supermarkets, half cellar door
  • France biggest rosé consumer worldwide
    • 36% of total world consumption
    • also imported rosé esp from Spain
  • USA biggest export > 50% of all export, followed by UK
  • Export rapidly grown since 2000
    • 500% in volume
    • 1.000% in value
  • Marketing:
    • lifestyle Provence
    • celebrity wines (e.g.Cht. Miraval, Brad Pitt)
  • 60% of production in Var co-operatives
  • 50% of production in Provence by large négociants
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