Alliances articles - Hoffmann: How to manage a portfolio of Alliances
7 important questions on Alliances articles - Hoffmann: How to manage a portfolio of Alliances
Describe the core of the resource of Hoffmann?
Which 3 tasks are important for managing a portfolio of many different alliances? (Hoffmann)
2 Developing and competencies of the partners
3 Simultaneously structuring the network and aligning the strategies of the network members.
Establishing a company's dedicated alliance function contributes of making alliance management more professional and improve alliance management capabilities. What are, according to Hoffmann, the tasks of the center of competence of alliance management?
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In addition to the strategic alignment of individual alliances, Hoffmann added 2 additional levels of the strategic design of alliance portfolios. Which 2?
2 The strategic alignment of all the company's alliances in terms of the corporate strategy and values = alliance policy at the corporate level.
Interdependencies amnong the individual interorganizational relationships of a company create a need to coordinate these dyads (tweetallen?) and alliances. The need for overall coordination of alliance portfolios is greater.... (Hoffmann)
2 The greater the average number of partners per alliance
3 The greater the redundancy (contextual overlap) of the alliances
>>The purpose of portfolio coordination is to use synergies and avoid conflicts among dyads or alliances at all three levels.
What is the goal of portfolio management (Hoffmann)?
How can (multi-)alliance management practices become professionalized and standardized? (Hoffmann)
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