Summary Designing Surveys: A Guide to Decisions and Procedures Book cover image

Summary Designing Surveys: A Guide to Decisions and Procedures

ISBN-10 1412997348 ISBN-13 9781412997348
314 Flashcards & Notes
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A snapshot of the summary - Designing Surveys: A Guide to Decisions and Procedures ISBN: 9781412997348

  • 1 Survey Practice

  • What is a survey?
    Surveys collect information by interviewing a sample of respondents from a well-defined population.
  • What is the identifying characteristic of a survey interview?
    De use of a fixed questionnaire with prespecified questions.
  • What is a strength of observation versus surveys? What are two weaknesses of observation versus surveys?
    Strength: not subject to reporting bias. 
    Weakness: can't measure mental states, not efficient for measuring infrequent behaviors. 
  • What are two strengths of focus groups versus surveys? What are two weaknesses of focus groups versus surveys?
    Strength: can probe freely and go into depth, can see social dynamics.
    Weakness: expensive, poor population coverage.
  • What is a strength of panels versus surveys? What are two weaknesses of panels versus surveys?
    Strength: shows changes over time.
    Weakness: expensive, a limited number of people will participate.
  • What is a strength of experiments versus surveys? What is a weakness of experiments versus surveys?
    Strength: strong test of causation.
    Weakness: difficult to do outside lab. 
  • Survey research is often a combination of disciplines, true or false?
    True: surveys are usually a team effort of many people with diverse skills.
  • What influences survey practice over time? 
    Cultural norms. Social norms. Societal changes (can occur at different rates in different parts of the population). Technical development. 
  • What are two ethical concepts central to the treatment of respondents?
    1. Informed consent.
    2. Confidentiality. 
  • What is the main concern in designing and conducting a survey?
    To achieve the research of other date collection objectives within available resources. 
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