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A snapshot of the summary - Designing Surveys: A Guide to Decisions and Procedures
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1 Survey Practice
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What is a survey?Surveys collect information by interviewing a sample of respondents from a well-defined population.
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What is the identifying characteristic of a survey interview?De use of a fixed questionnaire with prespecified questions.
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What is a strength of observation versus surveys? What are two weaknesses of observation versus surveys?Strength: not subject to reporting bias.
Weakness: can't measure mental states, not efficient for measuring infrequent behaviors. -
What are two strengths of focus groups versus surveys? What are two weaknesses of focus groups versus surveys?Strength: can probe freely and go into depth, can see social dynamics.
Weakness: expensive, poor population coverage. -
What is a strength of panels versus surveys? What are two weaknesses of panels versus surveys?Strength: shows changes over time.
Weakness: expensive, a limited number of people will participate. -
What is a strength of experiments versus surveys? What is a weakness of experiments versus surveys?Strength: strong test of causation.
Weakness: difficult to do outside lab. -
Survey research is often a combination of disciplines, true or false?True: surveys are usually a team effort of many people with diverse skills.
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What influences survey practice over time?Cultural norms. Social norms. Societal changes (can occur at different rates in different parts of the population). Technical development.
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What are two ethical concepts central to the treatment of respondents?1. Informed consent.
2. Confidentiality. -
What is the main concern in designing and conducting a survey?To achieve the research of other date collection objectives within available resources.
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The following topics are covered in this summary
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error, sample, population
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survey, data, design
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interface, method, humanizing
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population, sample, research
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population, boundaries, error
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sample, numbers, elements
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population, counting, frames
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answer, response, respondents
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information, respondents, postinterview
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interviewers, pretest, pretesting
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interview, postinterview, respondents
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coding, behavior, respondent
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survey, respondents, participants