Digital Markets
16 important questions on Digital Markets
What stakeholders participate in digital markets
- Internal stakeholders: employees, manager, owners
- External stakeholders: suppliers, society, government, creditors, shareholders, customers
What is a digital market
Who are the players in digital markets
ASP - Application Service Provider (Spotify)
CP - Content Provider (Island Records)
ISP - Internet Service Provider (Vodafone)
IP - Infrastructure Provider (Portugal Telecom)
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What types of eCommerce are there
B2B - Business to Business (between companies)
C2C - Consumer to Consumer (Uber, AirBNB)
C2B - Consumer to Business (Bloggers, Influencers)
What are device providers
They are an important part of the digital service ecosystem, because digital services must be accessed through some sort of device
What are information services
What are possible limitations for information services
Competition regulations (Uber forbidden in several countries)
Language
Local target (NS trains app, only for NL)
Local infrastructure rollout
Local information
What are experience goods
Define the 3 scenarios for market evolution of digital services
Scenario 2 - only innovators, no imitators
Scenario 3 - either early adoptors or late followers
What is diffusion of innovation (DOI)
Explain adoption in the light of DOI
What are Rogers' 5 categories of users
- Innovators (2,5%)
- Early Adopters (13,5%)
- Early Majority (34%)
- Late Majority (34%)
- Laggards (16%)
What are the markets in the layered internet model
Cooperation - between different business layers
Coopetition - both competition and cooperation within the same business layer
What is the difference between vertical and horizontal cooperation
- Vertical - cooperation at different business layers (Microsoft, Samsung)
- Horizontal - cooperation between the same business layer (Vodafone, MEO)
What are OTT (Over-The-Top) services
Explain the cost structures of digital stakeholders (IP, ISP, CP, ASP)
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