Clip 2 - Understanding Google Adwords (ADS) - Quality Score
9 important questions on Clip 2 - Understanding Google Adwords (ADS) - Quality Score
How can you influence your Quality Score?
What are the five main factors that influence the Quality Score?
- Historical Performance;
- (Expected) Click Through Rates;
- Add Copy Relevance;
- Keyword Relevancy;
- Landing Page Relevance.
Shortly explain Historical Performance.
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Shortly discuss (Expected) Click Through Rate, regarding its relevance for the ranking of Google.
What is Ad Copy Relevance? List the 2 points.
- This is where it becomes important that the Keyword your bidding on is reflected in the ad body, ad description and URL of the ad itself. The more relevance, the higher the quality score is.
- Looks into whether you have an extension or not.
What is an extension? E.g. Site link extension or rating extension.
Shortly explain the Landing Page Relevance.
Then there are 2 other factors which are not directly taken into account for the Quality Score but are still relevant. Which 2 are these?
- Vertical QS Tax: related to how much you are bidding;
- Overall Account Quality: quality of the website and other adds you might be running.
Where does Google present the information regarding your Quality Score so you can see how they are performing?
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