Clip 5 - Anderl et al., 2016 - Managerial Implications
4 important questions on Clip 5 - Anderl et al., 2016 - Managerial Implications
There are several managerial implications that can be made due to the findings in the study, the proposed taxonomy and statistical model should help firms predict what?
What can managers improve with the information found in this article?
Implications can be made for real-time bidding, what does this mean?
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Furthermore the findings of the article indicate that customer journey information can be used to customise the experience of users, how can this be done?
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