Clip 2 - Online Customer Journeys - Online Path-To-Purchase
3 important questions on Clip 2 - Online Customer Journeys - Online Path-To-Purchase
What are the 4 steps in the Online Path-To-Purchase?
- Trigger;
- Browse;
- Decide;
- Buy.
What is meant by the fact that the Online Path-To-Purchase is not linear?
There is not just 1 brand involved, brands enter and exit the consideration set throughout the process.
What is important to note regarding the Online Path-To-Purchase?
Online and offline touchpoints play a role throughout the journey.
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