Clip 2 - Social Media Analytics - Key Social Media Metrics
9 important questions on Clip 2 - Social Media Analytics - Key Social Media Metrics
Volume is one of the Key Social Media Metrics, what does it tell you?
Share of Voice is one of the Key Social Media Metrics, what does it tell you?
Engagement is one of the Key Social Media Metrics, what does it tell you?
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The overall engagement percentage can be calculated in multiple ways, discuss the 1 and what it is closely related to?
- Engagement at a particular time of post divided by number of views - related to impressions;
Advocates are one of the Key Social Media Metrics, what does it tell you?
Then there is the ROI, this consists of the calculation as presented on the right. The revenue of campaign is a metric that differs per platform. If you for example would look at Instagram, and the costs would be whatever it cost you to create a campaign, what could be your metric for Revenue?
Response time is more of a customer service metric, why is this the case and what is the ideal time to keep it efficient?
What is the KPI that Social Sales Effectiveness is related to?
How do you calculate the Social Sales Effectiveness when working with Advanced Metrics? Where you look into repeat purchases.
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