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Clip 5 - Influencer Marketing - Finding Influencers

4 important questions on Clip 5 - Influencer Marketing - Finding Influencers

There are certain steps that you must take into account when hiring an influencer. List the 7 steps that are necessary?

See the alignment, are you aligned in the same niche as your product/brand?
Search for keywords and narrow it down using demographics;
Engagement rate (avoid below 2%);
Number and quality of followers;
The type of content they post;
Trustworthiness of account - organic or paid followers? Check for spikes in follower growth;
Check likes and comments - if from similar pages in same niche, could be from a group.

With regards to the number and quality of the followers, what is an important aspect to avoid?

You want to avoid followers to be fake. Check for sudden increase in number of followers.

For the trustworthiness of the account, why do you want to avoid fake accounts?

This will not develop a community which will interact and engage with you.

What is a cool-off period that can be taken up in the contract that you have with an influencer?

If you hire an influencer to write a post or place a story you can agree on a cool-off period in which they cannot write something for the next 24-48 hours.