Clip 2 - Key Research and Reviews - Mobile VS Non-Mobile Reviews
3 important questions on Clip 2 - Key Research and Reviews - Mobile VS Non-Mobile Reviews
What is the Take-Away finding from Grewal and Stephan, 2018?
Knowing a review was posted from a mobile device can lead consumers to having higher purchase intentions.
What is the underlying Psychological Process behind the key take-away finding of the article?
Consumers assume that mobile reviews are more physically effortful to craft and subsequently equate this greater perceived effort with the credibility of the review.
What are the managerial implications based on the Grewal and Stephen, 2019 article?
It is good to highlight that the device through which the customer gives the review is a mobile and encouraging people to write more via mobile.
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