Read the summary and the most important questions on Digital Marketing Fundamentals From Strategy to ROI | 9781000035049 | Marjolein Visser; Berend Sikkenga; Mike Berry

• 1 PP week 1 / Digital Marketing

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• Difference between digital marketing and e-commerce

  E-commerce is the selling of products or services over the internet
  E-commerce is a Digital Marketing activity

• Define the 5S Model (Chaffey)

  1. Sell
  2. Speak
  3. Serve
  4. Save
  5. Sizzle

• Define the term Marketing Mix

  The mixture of marketing tactics that helps the organization in achieving its goals. 
  
  4 P's 
  - Product - functionality, packaging
  - Price - discounts, list price
  - Place - distribution, inventory
  - Promotion - advertising, sales promotion

• Marketing mix 4P's to 4C'sWhat do the C's stand for?

  - Customer value
  - Cost
  - Communication
  - Convenience
  
  
  For Digital Marketing the 4C model is used instead of the 4P model

• Digital Marketing in relation to business processesOf what 5 factors does the continuous cycle consist? 

  1. Market sensing
  2. Product realization
  3. Customer acquisition
  4. Order processing
  5. Customer relationship management

• What are the 3 phases of the development of digital marketing/

  1. Mass media
  2. Internet
  3. Social Media

• What is the future of online marketing?

  - Data will lead to more personalization and relevancy
  - A(utomated)-commerce
  - Face tracking - your face as your finger print
  
  - Virtual buddies
  
  - Storytelling via different media formats

• Give 3 examples of in-store automation in transforming retail

  - computer vision for automated checkouts
  - robots for inventory management
  - robotic sales assistants

• Give 5 examples of online automation in transforming retail

  - Targeted ads
  - Personalized product recommendations
  - Visual search
  - Chatbots for CRM
  - Computer vision for measurements & styling

• Give 3 examples of delivery and logistics automation

  - Drones and delivery robots
  - Demand forecasting
  - Route optimization