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Summary: Digitale Marketing
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Read the summary and the most important questions on digitale marketing
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Module1: Introductie Digitale Marketing
This is a preview. There are 29 more flashcards available for chapter 01/01/2015
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Def. Ad impression
each instance a consumer is exposed to an online ad -
Def. Ad click
A click on an ad impressie served in the period being measured -
Def. Conversion tracking
Gives advertisers visibility into how consumers are interacting with their brand throughout the marketing funnel. -
Def. Digital display advertiser
a form of digital marketing, which uses display adverts appearing on web pages as a means of communicating relevant commercial messages to a specific audience based on their profile. -
Def. Direct marketing
a channel form of advertising to communicate straight to the consumer. -
Def. Email marketing
a form of permission based direct marketing -
Def. instant messaging
Messages sent between two connections in real time through a social media network or email platform. e.q. Facebook, MSN -
Def. Link building
process of actively cultivating incoming links to a site -
Def. Permission based marketing
refers to any marketing effort where the recipient of the marketing has opted in or given their permission to send then information -
Def. Quality score
a measure of relevance for your ad, kenword or webpage
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