Yoo - Organising for Innovation in the Digitized World
19 important questions on Yoo - Organising for Innovation in the Digitized World
What do the fundamental properties of digital technology, reprogrammability and data homogenisation, provide regarding the creation of innovation?
What is a defining characteristic of pervasive digital technologies?
What is digital materiality?
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What is technological affordance, and what is its relationship with pervasive digital technologies?
(Het uiterste uit een technologie halen)
These affordances of pervasive technologies create innovations that are characterised by convergence and generativity.
How do the affordances of pervasive digital technology enable innovations of convergence?
- Bringing previous user experiences together (user practices)
- Bringing together previously seperate industries (industry boundaries)
- Embedding digital technology in previously non-digital artifacts i.e smart products(object boundaries)
What is an example of convergence through user experiences?
What is an example of convergence through object boundaries?
What is an example of convergence through industry boundaries?
What are the different ways that pervasive digital technology's create generative innovations?
- Procrastinated binding of form and function (new capabilities can now be added after a product or tool has been designed and produced)
- Wakes of innovation
- Digital traces as by-products
What is an example of generativity through 'wakes of innovation'?
What is an example of pervasive digital technology being generative through 'digital traces as by-products'?
The role of a platform for innovations with pervasive digital technology can be seen from two different perspectives, what are those perspectives?
- Firms now innovate by creating platforms, rather than single products.
- Platforms in combination with the digitalisation of tools and components within organisations are now used within organisations to support different functions (ERP systems, patient databases in combination with other tools)
What are the implications for organisations of managing the balance of generativity and control of platforms?
- Too much control drives out third party developers (old IOS applestore design)
- Too little control causes fragmentation and the platform becomes less useful and can no longer capture value
- The use of standardised tools and services within organisations value chains make organisations share more data and processes accros organisational boundaries
3. Horizontal innovation activities
- Because efficiencies are gained by applying the same innovation activities and knowledge across multiple platforms or products (same app can be developed for multiple devices and products)
What is the relationship between the second trait of innovations with pervasive technology, distributed innovations, and Open Innovation (Chesbrough)?
What are two results of the increasingly distributed nature of innovation?
- Innovations are increasingly moving towards the periphery of the organisation
- It increases the heterogeneity of knowledge resources needed to innovate
What are the important organisational implications of distributed innovation?
- Knowledge resources will be increasingly heterogeneous and often only temporarily integrated.
- It requires that others be enabled to innovate as well (by means of API's and open data and Software Development Kits)
- Emergence of new industrial structures
- New forms of risk (e.g. Misplaced trust in distributed innovations)
What is meant wit combinatorial innovation?
What is an example of combinatorial innovation?
What are the important implications for organisational science of Combinatorial Innovation according to Yoo et al.?
- Recombination as a source of novelty
- Importance of modularity (building in standardised interfaces to enable possiblities for recombination in advance
- Anticipating future recombination without knowing the 'whole' design (boundary of a product is inherently unkown)
- Different S-curve of diffusion (not the normal S-curve, but contagious spread)
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