Wisdom of the Crowd
11 important questions on Wisdom of the Crowd
What are the key points that distinguish crowdsourcing from other types of interaction with external stakeholders?
- A clearly identified organisation (or individual) proposes
- This organisation proposes through an open call
- The voluntary undertaking of a task with a clear goal
- Group or individuals of varying knowledge, heterogeneity, and number
- Clear benefits for both the crowd and crowdsourcer
Why does the crowd participate?
- To earn money
- To develop one's creative skills
- To challenge oneself to solve a problem
- To contribute to a large project of common interest
- To network with other creative professionals
- To build a portfolio for future employment
- To pass the time when bored
- To share with others
- To socialize or have fun
What types of crowdsourcing formats are mentioned in the Boudreaux paper?
- Crowd Labor Markets
- Contests
- Collaborative Communities
- Complementors
- Higher grades + faster learning
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What are the main characteristics of Crowd Labor Markets? (Or bite size outsourcing)
- Organisation asks the crowd to collect/report info
- Organisation determines what info to collect, for what purpose, and how to put it together
- The more users there are the better the system functions
- Monetary rewards are not always necessary
What is another way Crowd Labor Markets can be set up, and what are its characteristics?
- Organisation asks the crowd to process existing info (classify, analyse or modify info)
- Info is known and available
- Type of info cannot be processed by computers
- Monetary compensation is common for simple tasks (Amazon Mechanical Turk)
What are the characteristics of the Creative Production type of Contests crowdsourcing?
- Organisation asks crowd for their ideas
- Organisation asks crowd to select/vote for ideas
- Solutions are a matter of taste or opinion
- Oriented towards finding the most popular solution
- Monetary rewards are common
- Rewards are given to the most popular/preferred solution
What are the characteristics of the Broadcast Search type of Contests crowdsourcing?
- Organisation asks the crowd to solve a empirical problem
- The answer to a problem exists but is not known by the organisation
- Oriented towards finding a single specialist
- Monetary rewards are common
- Rewards are given to the best solution
Example company/platform: Innocentive and IdeaConnection
What are the characteristics of Collaborative Community crowdsourcing, and provide a different name and description for this type.
- Great source of innovation
- Know your products/services best in the context of use
- Competitive advantage through leveraging external resources
- Leaky organisational boundaries
- Redefinition of acceptable sources of value and knowledge
Why do companies use 'user driven innovation'?
- They possess unique technical knowledge
- Play an early role in the development activities (early innovators in the curve 2.5%)
- Possess strong reputations within their communities
What are the four key challenges Dell faced when they started with 'user driven innovation' for their IdeaStorm platform?
- Understanding the ideas posted (absorptive capacity and explicity communication for tacit knowledge)
- Identifying the "best" ideas (what makes an idea the best and can you actually implement it)
- Transparency with the community vs competition
- Sustaining the community
What is different with the way Wikipedia uses crowdsourcing as opposed to traditional crowdsourcing ideas?
- No personal attacks
- Civility
- Forgive and forget when insulted
- Academic values
- Neutral point of view
- Decision through consensus
- Assume good faith
- Do not bite newcomers
- No conflict of interest
- No gaming the system
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