(Drury) Pricing Decisions and Profitability Analysis - The role of cost information in pricing decisions
4 important questions on (Drury) Pricing Decisions and Profitability Analysis - The role of cost information in pricing decisions
What is a price taker?
In what situations are firms set to be price takers? (2)
2. Small firms operating in an industry where prices are set by the dominant market leaders.
In what situation a firms price setters? (2)
2. Firms that are market leaders.
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What influences the pricing decisions in a price setter situation? (3)
2. Actions of competitors
3. Extent to which customers value the product
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