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Summary: Eng1 T2
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Read the summary and the most important questions on eng1 t2
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1 woordjes
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to decide on the price of a good or service
pricing (to price) -
someone who believes in the benefits of the market economy, as opposed to a regulated economy
a free marketeer -
someone who makes money by selling goods illegally where these goods are not normally available
a black marketeer -
to be under compulsion as to succeed in a particular market
market-driven -
to be guided by a particular market
market-led -
product assortiment, collectie
a product range -
consumer goods that last a long time (cars, washing machines)
consumer durables -
name of a company equalling the brand name, e.g. the brand Ford
a make -
all similar products together, e.g. ‘dishwashers’ and ‘music players’ are two product categories
a product category -
a manager who ensures the quality and successful promotion of products; analyses sales figures, sets prices, and oversees advertising campaigns
a brand manager
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