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The business plan

6 important questions on The business plan

What are the three main reasons that a written business plan is better than the informal, unwritten thought process for small businesses?

The written plan ensures critical thinking.
It can be used in both internal and external communication
It can serve as internal control of company development

What are arguments against the written business plan?

During the start-up, people are often short of time and resources. for them, it's about getting the opportunity realised through the organisation asap so that cash flow is initiated and the organisation can begin to earn money and pay wages.

A part of the business plan is the planning. Which requirements must the planning meet to make 'shure" it will work as intended?

Goals must be realistic
The plan must provide commitment and dedication
the plan must include milestones
the plan must be flexible

There are many different views on what the contents of the business plan should be. But what are the recommendations for all?

Not be too long
be oriented toward the future
avoid exaggerations
clarify critical risk factors
identify the target group
be written professionally
catch the reader's attention and interest.

According to Delmar and Shane, the use of a business plan has three major advantages in the context as a management tool.

First, the business plan and planning process can be used to make decision-making faster by identifying missing information before the (financial) resources are tied up
The business plan is a tool for managing supply and demand of resources in such a way as to avoid bottlenecks.
the business plan is a way to identify the activities that must be initiated to achieve the targets set within the timeframe

What is meant with the creativity curb perspective?

According to the creativity curb perspective, there are many unexpected events. Much time and resources are used to predict an unpredictable future. This time and these resources could have been used far more productively to develop the product or contact different types of stakeholders.