Secondary data in a digital age
5 important questions on Secondary data in a digital age
How do you correct secondary data?
- Reliability and validity checks
- Cross-checks
What are the research objectives for secondary data?
- Broad objective : Specific research examples
- Fact-finding : Identifying consumption patterns
- Model building : Estimating market potential, forecasting sales
- Database marketing : Enhancing customer database
What is Data mining? ( used for internal sources of secondary data)
Crunching data volumes to see consumer patterns and behaviors
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What are external sources of secondary data?
- Public sources : Libraries
- Internet sources : Google
- Books and publishers : Journalists
- Government sources : Census and statistics
- Media sources :
- Trade associations
Who are the producers of secondary data?
Commercial sources
- Market share data
- Demographic updates
- Public opinion
- Consumption and purchase
- Advertising research
- Single source data
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