The marketing research process - Types of marketing research
3 important questions on The marketing research process - Types of marketing research
What types of Exploratory research are there?
- Literature reviews : Reading what is already published
- Pilot study : Small-scale research report
- Focus groups : Small group discussion lead by a moderator
- Case study : Small-scale in depth study of an exemplar situation
What is a Diagnostic analysis?
Seeks to detect reasons for the market outcomes and focuses specifically on the beliefs, feelings, and reactions customers have about and towards competing products.
What is an experimental variable?
Represents the proposed cause which the researcher controls by manipulating its value.
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