These are flashcards an notes made by students on topics like 'cultural', 'communication' and 'intercultural', originating from:

- Zhu Hua
ISBN-10 1136029761 ISBN-13 9781136029769
566 Flashcards & Notes
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Study Cards on cultural, communication, intercultural

How is intercultural communication often defined?
It is often defined as the study of how people from different cultural backgrounds communicate with each other.
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What is an etic paradigm?
Comparing one culture with another using culture-general constructs.
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What is an emic paradigm?
Using local cultural terms to interpret a cultural phenomenon.
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What is the field of intercultural communication really about?
The field of intercultural communication is primarily concerned with how individuals, in order to achieve their communication goals, negotiate cultural or linguistic differences which may be perceived relevant by at least one party in the interaction.
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