Entering the market
5 important questions on Entering the market
There are two ways of entering an export market. Which?
What is an advantage of direct export? And a disadvantage?
- Own sales reps are totally familiar with the characteristics of your products and services
- More control over the export process
- Potentially higher profits
- A closer relationship to the overseas buyer and marketplace
- The high costs of travel/accommodation/interpreter etc.
- Requires more time, personnel and corporate resources
The difference between an agent and distributor
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Indirect export collaborative methods
- Export management company/ Export combination(emc)
- Merger
Name 4 types of legal export constructions
-franchising
-contract manufacturing
-strategic alliances
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