Preparing for export - reasons for export
3 important questions on Preparing for export - reasons for export
Most exporters begin close to home. Make sense, doesn't it? It's easier to do close at hand than in a far away country. There are many reasons for crossing the border. Some grounds are well thought out, others not at alle. Active export is driven by strategic considerations, while passive export usually isn't.
What are typical incidents that can lead to passive export situations?
- You receive an unexpected request from abroad
- While on holiday, you notice a local demand for a unique product
- Friends or family living abroad point out export opportunities in their country
- At a trade fair you meet an importer looking for the product you are bringing on to the domestic market
Logical structure of an export plan
Analysis
- Internal analysis of the (in)capabilities of your organization
- External analysis of the environment of the organization
- Swot analysis
Planning
-Objectives
- Strategy
- action plan for the coming years
- Internal analysis of the (in)capabilities of your organization
- External analysis of the environment of the organization
- Swot analysis
Planning
-Objectives
- Strategy
- action plan for the coming years
What main reasons are to export?
less dependent on local market, a solution for capacity problems, increasing of commercial opportunities, better turnover,
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