Export and culture
4 important questions on Export and culture
Factors that can affect cross-cultural business include:
- Who speaks first
- Attitude to religion and nature
- Decision-making
- Time
- Thought patterns
- Personal space
- Material possessions
- Family relationship
- Risk avoidance
- Competitiveness
- Short and long-term planning
- Social behaviour
You will need to modify on or more elements of the marketing mix to make your product suitable for export. What elements?
- Adapting the product
- Adapting promotion
- Adapting price and distribution
- The human factor
You should aim at being able to use the foreign language for all spoken communication, such as:
- formal, informal and social meetings with foreign customers, and work colleagues
- telephone calls, involving sales or enquiries, technical support
- negotiations, video-conferencing and traveling
- public presentations, speeches or languague use at seminars, conferences and exhibitions
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What are the benefits to speak a foreign language?
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