Choosing an entry strategy - Strategic alliances
3 important questions on Choosing an entry strategy - Strategic alliances
Name 3 forms of a strategic alliance
- Licence
- Contracting
- Joint venture
Name 6 advantages of a strategic alliance?
- Sharing large costs --> more R&D
- New technologies
- Speeding up the process of the return on investments
- Spreading risks
- Economies of scale
- Fighting competition
What are the core objectives of an alliance?
- Strategic benefits
- Interdependence
- Commitment
- Coordination
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