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Summary: Fashion Retail Promotion Makkelijk
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Who are suppliers over retailers?
Wholesalers or they can buy directly from manufacturing -
Who is the supplier of the wholesaler?
The manufacturing or another wholesaler -
Explain the fashion General Merchandise retailers?
- department store
-speciality store
- discount store
- warehouse club
- off-price retailers
- category specialist -
Explain the different types of promotion?
Advertising, sales, event, pop up store, experience, PR, visual merchandising -
What do you have to do by promotion in store?
You always have to visit the store first before you know the promotion -
What kind of promotion reach the most people and what is in between?
Social Media reach the most people and promotion in a magazine is in between -
Explain Readership > print media?
Readership = how many individuals read a specific newspaper or magazine -
Explain Circulation > print media?
Circulation: the number of copies of the newspaper of magazines distributed during a specific period of time -
Explain paid subscriptions > print media?
customers pay a fee for regular access to the newspaper or magazine -
Explain the advantage of a newspaper?
- Immediacy
- Local emphasis
- Flexibility
- Credibility
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