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Industry and sector analysis - Competitors and makets

Q: Which 2 issues are particularly important in market segment analysis?

Variation in customer needs . Focusing on customer needs that are highly distinctive from those typical in the market is a way of building a long-term segment strategy. Specialization within a market . Also called niche strategy.

Q: What 3 features are highlighted by the strategy canvas?

Critical success factors ( CSFs ). Factors that are particularly valued by customers or provide a significant advantage in terms of cost . Value curves . Graphic depiction of how customers perceive competitor's relative performance across the CSFs. Value innovation . Creation of new market space by excelling on established CSFs on which competitors are performing badly and/or creating new CSFs for previously unrecognized customer wants .

Q: What is a value innovator?

A value innovator is a company that has a radically different value curve and competes in 'blue oceans'.

3 important questions on Industry and sector analysis - Competitors and makets

Which 2 issues are particularly important in market segment analysis?

Variation in customer needs. Focusing on customer needs that are highly distinctive from those typical in the market is a way of building a long-term segment strategy.
Specialization within a market. Also called niche strategy.

What 3 features are highlighted by the strategy canvas?

Critical success factors (CSFs). Factors that are particularly valued by customers or provide a significant advantage in terms of cost.
Value curves. Graphic depiction of how customers perceive competitor's relative performance across the CSFs.
Value innovation. Creation of new market space by excelling on established CSFs on which competitors are performing badly and/or creating new CSFs for previously unrecognized customer wants.