Distribution decisions - Online retail sales
3 important questions on Distribution decisions - Online retail sales
What is the definition of Omnichannel retailing (or multi-channel retailing)
The use of a variety of channels in a customer's shopping experience, including research before a purchase. Such channels include: retail stores, online stoeres, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returing as well as pre-sale and after-sale service.
Mention the two points of the two-dimensional framework of the information and fulfilment matrix
- Information delivery
- transaction fulfilment
Mention the four points of the fulfilment matrix
- Traditional retail
- buy online, pick-up in store
- inventory only showrooms
- pure-play
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