Distribution decisions - Channel power in international retailing
3 important questions on Distribution decisions - Channel power in international retailing
What is the definition of channel power
The ability of a channel member to control marketing variable of any other member in a channel at a different level of distribution.
What is the definition of concertration in retailing?
Worldwide tedency towards concentration in retailing, creating huge buying power in the big international retail chains
What is the definition of private-label products?
Private-label products (or services) are typically those manufactured by one company for offer under a retailer's brand. They are often positioned as lower-cost alternatives to regional, national or international brands, although some private positioned as ''premium'' brands to compete with existing manufacturer brands
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